All You Need To Know About the Music Business: 6th Edition
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Managing for the Future: Organizational Behavior and Processes
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Entertainment Industry Economics: A Guide for Financial Analysis
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Record Label Marketing
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Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future
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Media Promotion & Marketing for Broadcasting, Cable & the Internet, Fifth Edition
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Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents
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The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World (Financial Times Prentice Hall Books)
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Open Wide: How Hollywood Box Office Became a National Obsession
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Open Wide: How Hollywood Box Office Became a National Obsession
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The Truman Show: The Shooting Script
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Buzzmarketing: Get People to Talk About Your Stuff
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Buzzmarketing: Get People to Talk About Your Stuff
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Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive: Why the Entertainment and Advertising Industries Must Converge to Survive
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Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business
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Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future
Author: Patrick Hanlon
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Entertainment Industry: The Business of Music, Books, Movies, TV, Radio, Internet, Video Games, Theater, Fashion, Sports, Art, Merchandising, Copyright, Trademarks & Contracts
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Madison & Vine
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Team Sports Marketing
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