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Why We Buy: The Science Of Shopping
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The Long Tail: Why the Future of Business is Selling Less of More
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Bobos In Paradise: The New Upper Class and How They Got There
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The New Influencers: A Marketer's Guide to the New Social Media
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Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All
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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
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Where the Suckers Moon: The Life and Death of an Advertising Campaign
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Decoding Advertisements (Ideas in Progress)
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Audience Economics: Media Institutions and the Audience Marketplace
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IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns
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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
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The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
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SPSS 15.0 Statistical Procedures Companion
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Watch Your Words: The Rowman & Littlefield Language-Skills Handbook for Journalists
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Can`t Buy My Love: How Advertising Changes the Way We Think and Feel
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Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld
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Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture
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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
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Living It Up : America's Love Affair with Luxury
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Kellogg on Integrated Marketing
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The Wealth of Networks: How Social Production Transforms Markets and Freedom
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Lead Us Into Temptation
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Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld
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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
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Provocateur: Images of Women and Minorities in Advertising
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The Soul of the New Consumer
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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
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Lead Us Into Temptation
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Accept No Substitutes: The History of American Advertising (People's History)
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Viewer Discretion Advised: Taking Control of Mass Media Influences
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Watch Your Words: The Rowman & Littlefield Language-Skills Handbook for Journalists
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Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods series)
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SPSS 13.0 Statistical Procedures Companion
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Strategic Advertising Management
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When the Balloon Goes Up: The Communicator's Guide to Crisis Response
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Strategic Advertising Management
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Learning to Read the Signs, Reclaiming Pragmatism in Business
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Technological Bluff
Author: Jacques Ellul
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