Made to Stick: Why Some Ideas Survive and Others Die
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Ogilvy on Advertising
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Marketing to the Social Web: How Digital Customer Communities Build Your Business
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The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All
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Lovemarks: The Future Beyond Brands
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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
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A History of Advertising (Basic Architecture Series)
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Hoopla
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What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands
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How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising
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The Mirror Makers: A History of American Advertising and Its Creators
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The Work: 25 Years of Fallon
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A Master Class in Brand Planning: The Timeless Works of Stephen King
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The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy
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How to catch the Big Idea: The Strategies of the Top-Creatives
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Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume
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Citizen Marketers: When People Are the Message
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Ads to Icons: How Advertising Succeeds in a Multimedia Age
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Lovemarks: The Future Beyond Brands
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One Show, Volume 28 (v. 28)
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The Art of Creative Thinking: How to Be Innovative and Develop Great Ideas
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Truth: The New Rules for Marketing in a Skeptical World
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Everyman`s Mcluhan
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Accept No Substitutes: The History of American Advertising (People's History)
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Branding Governance: A Participatory Approach to the Brand Building Process
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Hooplanetics
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Mirror Makers
Author: Stephen Fox
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